A Star Worth Selling ; Despite Contract, Ovechkin Lacks National Exposure
The Washington Times › January 27, 2008
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Summary
Alex Ovechkin passed Sidney Crosby on the season scoring list Thursday night. His NHL-record $124 million contract signed earlier this month far surpassed Crosby's deal.
Ovechkin also has helped rescue his once woeful Washington Capitals and could make the playoffs for the first time in his career, while Crosby's Pittsburgh Penguins will try to keep a tenuous hold of a postseason spot while their superstar misses several weeks with an ankle injury.See the full content of this document
Extract
A Star Worth Selling ; Despite Contract, Ovechkin Lacks National Exposure
Still the one area in which the two phenoms do not compare is off- ice revenue. Crosby has become a marketing entity with no NHL rivals, an endorsement juggernaut who is measured against top superstars from other major sports.
That is something Team Ovechkin is out to change."It is time for Alex to do business o...See the full content of this document
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