Summary
Volkswagen isn't the first auto manufacturer to eyeball its stable of midlevel products and decide it didn't have the chops to retain the portion of its owner base looking to move into near- luxury and luxury automobiles. Lexus, Infiniti and Acura were all created to address the same dilemma at Toyota, Nissan and Honda.
Those marques, of course, chose to create separate, new upscale brands that have proven highly successful. When Volkswagen decided it needed to advance its arsenal, however, it engineered the near- luxury $40,000 VW Passat W-8. This was a major leap for a company best known for marketing $15,000-to-$25,000 compact cars.See the full content of this document
Extract
Vw Tries to Join the Big Leagues with Phaeton
Then before the market had time to take a breath and become adjusted to the W-8, the VW Phaeton was launched to campaign against the Mercedes-Benz S-Class and BMW's 7-series in the high-end $70,000- to...
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