Tracking Creativity in Business

Summary


In recent decades, the U.S. publishing industry has unleashed a tidal wave of books about creativity in science and business, and almost all of them have been like fake Viagra: The more the subject is discussed, explored and celebrated, the less impressive are the results in the real world.

Old-fashioned, manufacturing-oriented industrial economies such as China, South Korea, Germany and Sweden have been the ones posting the best results around the world. Every three months, the United States racks up an even bigger balance-of-payments deficit, especially with China, than ever before. Not much evidence of good ideas in business and industry there. The domestic American intellectual climate about innovation in business and industry is like the U.S. real estate market before the bubble burst: ignorant, complacent, ludicrously ill-informed and overly optimistic.

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Extract


Tracking Creativity in Business

Steven Johnson's contribution to this debate is easily one of the most substantive and best we have seen for a long time. It is a riveting good read. However, it is not remotely as original as ma...

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