Time Is Money ; $90,000 a Second On the Super Bowl Clock
The Washington Times › January 31, 2008
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Summary
Cavemen, Justin Timberlake, a drug dealer and a model in lingerie all will be sharing the spotlight with the undefeated New England Patriots on Sunday as advertisers shell out more dollars than ever to reach television's biggest audience.
Companies are paying a record $2.7 million for 30 seconds of air time - that's $90,000 a second - during the Super Bowl, which is expected to draw more than 90 million viewers to Fox.See the full content of this document
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Time Is Money ; $90,000 a Second On the Super Bowl Clock
The time is particularly precious this year because the ongoing writers' strike has stopped production on many of Hollywood's popular shows, eliminating key TV advertising opportunities.
Advertisers "can take a quarter's budget and say, 'I'm...See the full content of this document
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