Target Sees Red for Drug Bottles

Summary


Most of Target's 1,330 stores are pitching traditional orange, plastic prescription drug bottles in favor of red ones that open from the bottom.

The new bottles are part of a patient communication program, "Clear Rx," the Minneapolis-based retailer started this month.

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Extract


Target Sees Red for Drug Bottles

Stores nationwide will have the new bottles, which have reformatted labels, behind their pharmacy counters by tomorrow, said spokeswoma...

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