Pop-Culture Ads Grab Attention ; Companies Need to Be Creative
The Washington Times › June 20, 2007
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Summary
From cell-phone commercials playing popular songs to "American Idol" being called nothing more than a Ford commercial, companies are trying to find new ways to keep ad-weary consumers' attention through pop-culture references.
Corporations and marketers are finding new ways to reach out to customers who are bored with traditional advertisements, says author Richard Laermer.See the full content of this document
Extract
Pop-Culture Ads Grab Attention ; Companies Need to Be Creative
"Big brands are finding out it's difficult to attract an audience when the audience is bor...
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