Summary
Every once in awhile, an auto manufacturer comes along with a unique marketing approach for a new vehicle that is both refreshing and pointed. Such is the case with the folks at Kia and their latest midsize station wagon, errrr, make that crossover utility vehicle (CUV) to be more properly in tune with today's new-car-speak.
The vehicle is the all-new Rondo, which is derived from the Optima platform, but happens to be unique from the rear floor forward.See the full content of this document
Extract
Kia's Rondo a Whole New Vehicle
Kia refers to the lighthearted philosophical approach used in their advertising campaign as "Rondoism," which represents a whole new vehicle for a whole new road, and which comes with several meaningful new R...
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