In Light of Recession, Pga Refuses to Wilt

Summary


PGA Tour commissioner Tim Finchem was on Capitol Hill on Wednesday, attempting to put a positive spin on the tour's growing sponsorship crisis.

"I do think that this is a particularly bad downturn [in the economy], and we are concerned," Finchem said afterward at the National Press Club. "But we've been 100 percent sponsored during three recessions since I've been commissioner, and the reason is the players. They deliver."

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Extract


In Light of Recession, Pga Refuses to Wilt

There's no doubt Finchem has delivered since he took the reins of the PGA Tour from Deane Beman in 1994. Between Finchem's business acuity and Tiger Woods' success, golf has enjoyed a golden age of popularity and financial growth in the past 15 years.

Prize money on tour jumped from just...

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