Summary
From Advertising Age's Web site comes the "try to spin this one" challenge of the day: "Pretend you work for Congress ... and have to spin congressional pay raises in a positive light No cheating: You can't have your pretend client opt out of the pay raises."
"A serious public relations professional should welcome a challenge, something almost impossible to paint in a positive light," reads the Ad Age "homework" instructions for Dec. 17.See the full content of this document
Extract
Hill Hypocrites Chug Colas
Is this why "communications directors" earn the big bucks? You'd have to be a slick, head-spinning 2 a.m. "infomercial" to sell congressional pay raises even to insomniacs.
In case you missed it last week in the midst of President Bush bailing out the auto industry with billions, Bernie Madoff bilking his...See the full content of this document
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