Summary
Attention companies jumping on the "green" bandwagon: If you claim you're Earth-friendly, you may soon need to prove it.
The Federal Trade Commission is reviewing restrictions on environmental marketing claims a year earlier than expected to crack down on false advertising.See the full content of this document
Extract
Ftc Reviews Rules to Keep Advertisers True 'Green'
"A lot of negative connotations have been swirling around about green," says Ann Mack, the director of trend spotting at the New York-based ad agency JWT, noting the crackdown. "And a lot of companies have hijacked th...
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