Doing As Directed ; Power of Subliminal Messages Oversold, or Is There Something to It?

Summary


Don't blink, or you'll miss it.

Two enormous sumo wrestlers run through a forest, colliding with an awkward prom date. Two nurses defibrillate a woman's tongue with a lemon and lime. A man sprays liquid at some potted plants sporting unsettling smiles and vicious fangs. A garden gnome and a samurai appear briefly, then disappear without a trace.

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Doing As Directed ; Power of Subliminal Messages Oversold, or Is There Something to It?

No, these are not the delusions of a deranged journalist. In fact, they are the new face of Sprite - cut, spliced and put together in the company's bizarre "Sublymonal" campaign, a media blitzkrieg that includes billboards, commercials, magnets and even Sprite-scented shampoo in...

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