Couric Set for Cbs Debut, Amid Much Hype and Hoopla ; Network Hopes for Ratings Boost

The Washington Times › September 04, 2006

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Summary

There's a $10 million promotional campaign, a $15 million salary, a four-story billboard, a six-city "listening tour," a national opinion poll and publicity shenanigans. The prime time debut features President Bush, veteran newsman Walter Cronkite and a brand- new "ginger root maple laminate" desk.

Katie Couric ascends to the anchor chair on CBS Evening News tomorrow, after months of speculation and hype. Can a former co- host of NBC's "Today" show shore up the long-standing last-place ratings of CBS?

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Couric Set for Cbs Debut, Amid Much Hype and Hoopla ; Network Hopes for Ratings Boost

Her title is "anchor and managing editor," according to CBS, which also will supply viewers with a Katie Couric daily e-mail, blog, after...

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