Chevy Chase Takes Rodeo Drive Route

Summary


There was plenty of "if you've got it, flaunt it" attitude at the much-anticipated grand opening of The Collection at Chevy Chase Thursday night. You could tell by the chauffeur-driven Town Cars lining up out front; by the high tech honchos strutting past the check-in table, pencil-thin girlfriends firmly in tow; by the way Capitol File magazine founder and promoter extraordinaire Jason Binn commanded photo-ops of Matt CooperRick Rickertsen of leveraged buyout fame, Debra Lee of Black Entertainment Television fame, and supermodel Petra NemcovaThe point, of course, was to get a thousand or so chi-chi types way uptown dare I say it, practically to the Beltway to preview the brand new double-story shopping complex (please don't call it a "mall") offering the last word in luxury products from 15 high-end boutiques, including Dior, Louis Vuitton, Gucci, Jimmy Choo, Tiffany & Co., Cartier and Bulgari.

The concept was long overdue, reported Edward Hall Asher, president of Chevy Chase Land Co., the developers of the 112,000- square-foot complex. "All the stores had customer lists of people who came to shop in New York. That's why they're here," Mr. Asher said, noting that once Christian Dior came through, "everyone else followed."

See the full content of this document

Extract


Chevy Chase Takes Rodeo Drive Route

"This is glitzier than...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company